Brand Development Cost Guide

Transparent pricing benchmarks for 2025. Understand what professional brand development costs, factors that affect pricing, and how to calculate ROI for your investment.

View Pricing Tiers Calculate Your Cost

2025 Brand Development Pricing Tiers

🚀

Startup/Small Business

$5,000 - $25,000

Basic brand foundation with logo, colors, guidelines, and essential marketing materials.

📈

Growing Business

$25,000 - $75,000

Comprehensive brand development with strategy, research, identity, and full asset library.

🏢

Established/Enterprise

$75,000 - $250,000+

Complete brand transformation with extensive research, strategy, implementation, and ongoing support.

🔄

Rebranding Projects

$35,000 - $150,000+

Brand refresh or complete rebrand including migration strategy and change management.

What's Included at Each Level

Startup Package ($5,000 - $25,000)

Core Components:
  • Logo design (3-5 concepts)
  • Color palette (primary & secondary)
  • Typography selection
  • Basic brand guidelines (10-15 pages)
  • Business card design
  • Letterhead template
Timeline & Process:
  • Duration: 3-6 weeks
  • 2-3 revision rounds
  • Basic market research
  • Limited stakeholder interviews
  • Standard file formats delivered
Best For: New businesses, solopreneurs, service businesses with limited budget

Professional Package ($25,000 - $75,000)

Comprehensive Scope:
  • Full brand strategy development
  • Market research & competitive analysis
  • Brand positioning & messaging
  • Complete visual identity system
  • Brand guidelines (25-40 pages)
  • Marketing collateral templates
  • Digital asset optimization
Enhanced Process:
  • Duration: 8-12 weeks
  • Extensive stakeholder research
  • Multiple concept exploration
  • User testing and validation
  • Launch support included
  • Training for internal team
Best For: Growing businesses, B2B companies, businesses with established revenue seeking professional brand elevation

Enterprise Package ($75,000 - $250,000+)

Complete Transformation:
  • Extensive market research
  • Brand architecture development
  • Multi-stakeholder alignment
  • Complete identity ecosystem
  • Implementation across all touchpoints
  • Brand management system setup
  • Performance measurement framework
Premium Features:
  • Duration: 12-20 weeks
  • Dedicated account management
  • Senior strategy team access
  • Custom research and testing
  • Change management support
  • 6-12 months post-launch support
Best For: Large corporations, established brands needing complete overhaul, multi-brand portfolio companies

Factors That Affect Brand Development Costs

📊 Project Scope

  • Number of brand elements needed
  • Complexity of brand architecture
  • Research depth required
  • Asset library size

🏢 Company Size

  • Number of stakeholders involved
  • Decision-making complexity
  • Implementation scale
  • Brand touchpoint quantity

⏰ Timeline Requirements

  • Rush projects cost 25-50% more
  • Standard timeline provides best value
  • Extended timelines may increase costs
  • Market timing considerations

🎯 Industry Complexity

  • Regulatory requirements
  • Technical complexity
  • Market research needs
  • Compliance considerations

Brand Development ROI Examples

📈

Revenue Growth

15-25% average increase in revenue within 12 months of professional brand development

💰

Premium Pricing

10-20% price increase capability with strong brand positioning and professional presentation

🎯

Customer Acquisition

30-50% reduction in customer acquisition costs through improved brand recognition

⏱️

Sales Cycle

20-35% shorter sales cycles due to increased credibility and trust

Hidden Costs to Avoid

🚫 Scope Creep Charges

Ensure your contract clearly defines what's included. Ask about revision limits, additional concepts, and change request processes upfront.

🚫 File Format Fees

Confirm you'll receive all necessary file formats (EPS, PNG, JPG, SVG, etc.) without additional charges. Some agencies charge extra for vector files.

🚫 Usage Rights Restrictions

Ensure you own full rights to your brand elements. Some agencies retain ownership or charge licensing fees for certain uses.

🚫 Implementation Surprise Costs

Ask about costs for applying your brand to specific materials. Some agencies charge separately for business cards, signage, or web application.

Turbo Brands Pricing Transparency

Our Package Pricing

Brand Essentials - $15,000:
  • Strategic Brand Development
  • Visual Identity Design
  • Brand Guidelines
  • Basic Asset Library
  • 3 Months Support
Brand Professional - $35,000:
  • Everything in Essentials
  • Multi-Platform Consistency
  • Brand Voice & Messaging
  • Integrated Marketing Strategy
  • Asset Management System
  • 6 Months Support
What's Included: All file formats, full ownership rights, implementation support, and transparent pricing with no hidden fees

Get Your Custom Brand Development Quote

Every business is unique. Get a personalized quote based on your specific needs, timeline, and budget. Our veteran-owned team provides transparent, fair pricing with no hidden costs.